When it comes search engines, google is still the king, and they are doing everything they can to maintain their lead, in the hope of offering it’s search users better results, google engineers published blog post which indicated there were 11.8% organic search results will be affected, put it this way, google thinks about 12% of it’s search results are really bad and need to manipulated. Google started this change almost one year ago, maybe that’s why some of my ranks dropped out of first 10 pages, on the other hand almost all keywords promoted by contextual links are not affected, a few of these keywords ranked better than ever, it’s safe to say that old way of link building is doomed.
So what exactly is linking campaign the old way? a large percentage of SEO firms will do this, they add your links to those linking websites without context, the content on those sites will never be updated, it’s safe to assume all of them are trash, the name of link spamming sites is justified. Now google algorithm probably will weed out these sites, all the links on those websites will have the same fate.
A few real world examples will help to explain what I said. It was quite some time ago, I needed to rank the keyword, steel cargo bar, it was old way of link building all the way, lately I figured that every site in the campaign had way too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. In the beginning, the ranking of the keyword in question rise pretty fast, finally the rank improved a lot, the party was over when google updated it’s algorithm. Something opposite happened to this keyword, chain puller , we put the link in relevant context, not too many plain links have been built, you can imagine how this keyword ranks. Now contextual links win the battle, then what? Actually this is all about content, when you create unique and quality content, not only people will love to read your stuff, so do the search engines. How do you do it? Writing articles and building blogs, for instance let’s examine this one, sue havens toys , I didn’t put too much effort into it from start, but I never stopped posting, and to my surprise, I have high ranks for some of competitive keywords. As far as SEO concerned, quality article marketing is much better than plain link building. Now imagine you have your own blog network, such as transport chain, then you will have a powerful weapon in your SEO arsenal.
Remember content is king, you just need to create content, share the content with people, promote your business with the content, as long as you don’t stop doing this, you will win over customers and search engines. The virtues, persistence and patience, are essential for your success, long term strategy is required to improve anything of significance, it doesn’t matter you’re doing SEO or advertising your business, now all we need to do is to share our love for creating and sharing quality content and not to worry about the search results all the time. Ezine is one of the best article directories out there, google will index a new article on ezine promptly, of course your posts on some blogs will be indexed real fast as well, here I am going to show you an article in article directory or on a blog, for instance, Tow Chain , good writing, interesting content, indexed and cached, this article serves it’s purpose well.
By the way, the social media is the must have channel for your marketing effort. The Twitter tools is a wordpress plugin, you can install it, then go ahead register a new twitter account and app, link your blog to twitter, you should choose to post a tweet for every new post, it’s simple and elegant, it’s a big loss if you don’t use this tool.